Amaison Amsterdam by Concrete

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In developing Amaison, Maison van den Boer’s new delicatessen, Concrete went back to the company’s origins, in which the emphasis was on the fundamentals of food.

Concrete took a literal interpretation of the essence of Maison van de Boer: being at home in Grandma’s kitchen, preparing traditional meals of watching as they are made, tasting them and taking them home.

The design that issued from this interpretation is a house-shaped building block, the core of every element of the Amaison concept. Using this building block, Concrete created a pattern that repeats itself throughout the interior in a variety of materials and sizes: in the logo, wall tiles, floor tiles, furniture and food.

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