Amaison Amsterdam by Concrete


In developing Amaison, Maison van den Boer’s new delicatessen, Concrete went back to the company’s origins, in which the emphasis was on the fundamentals of food.

Concrete took a literal interpretation of the essence of Maison van de Boer: being at home in Grandma’s kitchen, preparing traditional meals of watching as they are made, tasting them and taking them home.

The design that issued from this interpretation is a house-shaped building block, the core of every element of the Amaison concept. Using this building block, Concrete created a pattern that repeats itself throughout the interior in a variety of materials and sizes: in the logo, wall tiles, floor tiles, furniture and food.





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