Crea International designed the most challenging retail-banking-design project, designing the most progressive Shariah compliant islamic bank of the future, showcasing either modernity and coolness strongly rooted with the tradition of the country.
The objective was to propose an environment aimed to customers more and more familiar with most innovative technologies, a bank thought where people would feel comfortable and welcome in an retail environment close to the fashion mid market luxury.
To ensure real distinctiveness versus such current banking models and to build the most innovative bank, Crea International designed a new service standard: only a central banking area hosting multifunctional comfortable workstations where the bank assistant can seat close or in front of his client looking together at touch screen table, where all banking functions can be performed with total transparency and almost paperless. The final result is a delicate balance between tangibility, simplicity, intuitive space fruition of the service model together with the warm but still precious environment and design that characterizes the banking space.
The original inspiration came both from the landscape of Qatar and its nature: the dunes inspired the smooth shapes mixed with clear cut geometrical lines, the flowers of the desert with their delicate colours were source of inspiration for being symbol of energy and growth, the mother pearl and the finely carved architectural walls became the main components to translate the precious approach we wanted Barwa Bank to deliver. The bank would just be like a treasure chest: the centre of the branch hosts the precious blossom flower of the desert around which orbit as petals, a series of working stations where the main bank activities sheltering the growth of the country are operated.