Fritz Hansen Showroom Milan by Stefano Tagliacarne
Stefano Tagliacarne designed the first Milan showroom for Danish furniture company Fritz Hansen.
The spatial irregularity of the showroom, composed by three levels of different size and shape, are linked by a big red column and a wood clad wall, developed from the bottom of the basement to the top of the first floor.
The showroom communicate the rich history of the Danish brand and its famous collections, emphasizing the bran image imprinted by the masterpieces of Arne Jacobsen and Poul Kjaerholm, and expressing the values of Danisch culture in relation to the Italian context.
L-o-v-e the chairs on the wall!