The brief was to produce a retail space that located new and classic K-Swiss products alongside other culturally related objects (CD’s, books, …) representing similar brand values. The key function of the space was its ability to transform at a moment ‘s notice from a working retail space into an open, unbranded space for music or art events.
The installation for both permanent and temporary spaces adapts a library archive storage system. Five of these units are specifically designed to combine display and storage, and slide on tracks to reveal or conceal products, transparency and opacity. The units reveal its contents through the perforations and mirrors the surroundings in its surface creating a constantly changing installation.
Photos by David Grandorge