Here is the project description:
Lords South Beach is the first gay boutique hotel brand in the US, and the hotel just opened this year in Miami Beach. The concept has been very well received, and Brian Gorman – owner of the hotel and founder of the Lords brand – has plans to open in other US cities. Located at 11th Street and Collins in the heart of South Beach in the former Nash Hotel space, the design is spirited and playful, with unexpected touches, and uniforms custom designed by Levis. There are 54 rooms and a variety of hotel venues, including the Cha Cha Rooster Restaurant, the Cabana pool bar, and a lobby bar with cocktail partner Absolut.
The space was designed by BHDM - a young NY-based design firm whose recent projects include The Lion restaurant in New York and the soon-to-open Cotta restaurant. Partners Dan Mazzarini and Brian Humphrey have worked on a diverse array of residential and commercial projects, including creating custom-designed furniture pieces as they did for Lords. Dan’s past experience includes his role as a Design Director at Ralph Lauren where he designed over 100 stores in 16 countries. Brian worked as Director at Calvin Klein as well as Ralph Lauren Home as a product designer.