COEN! designed a colorful office landscape with “identity layer” for the MBO Raad Dutch Association of VET Colleges.
Here is the project description:
This office space was re-created by COEN! to form a light, colorful and attractive working environment. The designs for the corporate identity, products and interior are all based on one consistent and powerful concept. Coen: “An appropriate color combination can greatly enhance a good working environment. Color elements can enhance and focus attention on the identity of this customer.”
Everyone is unique. COEN! has the expertise needed to translate this uniqueness into a consistent and powerful corporate identity which fits like a glove. That’s why I started workshops to let clients discover their unique identity. This makes it for me easier to create afterwards an identity that reflects the soul of the company. So this identity lasts longer and communicates stronger. And, more important, the company creates an identity inside out instead of outside in. This has lead to this interior that feels like home for the employees: hay have created it together with our agency and the architect.
Our agency designed also sixteen colorful patterns for this organization, representing the various professional fields. All VET colleges are representing one or more professional fields like trade, communication, transport, etc. These patterns have been printed on wall covering and furniture. This total approach makes it a project with an strong “identity layer”.
Coen: “Why am I so proud on this design? Because in this design, I combine communication, interior design, product design, graphic design and art into a strong image that reflects the identity of the organization. I call this the identity layer. By the way: all other projects of my studio are made by dear colleagues as Marcel Wanders, Phillipe Starck and for example Ron Arad that carry this perfect “identity layer” that fits like a glove make me very proud.”
Photos by COEN!
Coen van Ham (1971) is a Dutch conceptual designer, architectural designer and source of creative inspiration. He studied at the renowned Design Academy in Eindhoven. COEN! is one of the leading agencies in the Netherlands on account of its innovative concepts, stunning designs and inspiring workshops. His style is colourful, graphic, sober and communicating. COEN! shapes and guards over identity. Designs for your works of art, corporate identity, product and interior are all based in a powerful and unique concept. Designs by Coen van Ham have been included in several design and art collections. His work was shown in a diverse range of exhibitions worldwide. Coen’s work has been featured in numerous magazines and books.