Mission Bicycle Store by Grayscaled Design

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Grayscaled Design projected the interior of Mission Bicycle, a store in San Francisco that sells custom, fixed-gear bicycles.

The store design is closely linked to the digital space of Mission Bicycle, through the use of text, a bicycle building narrative, and the integration of a computer interface.

Gurney sized light tables display bicycle parts as a exploded diagram, dissecting the bicycle into components to be selected by the customer, and assembled in an open work space at the store.

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