PTW Architects designed the Moët & Chandon marquee for the Melbourne Cup Carnival in 2005.
Using the latest digital technologies from concept to realization of the design, they created a sparkling and surreal atmosphere in the name of the “bubble-ism”.
Through the use of daylight and a tensioned Lycra material that is digitally patterned and custom-tailored for the space that the press described as an “avant-garde environment not of this earth”.
Via Contemporist