UXUS was invited to create a new retail platform for French lingerie brand Princesse Tam Tam. The objective was to design a new shop concept that would elevate the brand’s customer perception and become a platform for a global roll out.
The boutique is inspired by the casual chic of a Paris atelier, where found objects and simple frameworks display personal collections.
UXUS designed a series of instantly recognizable signature store elements. Customized shop fixtures, laser cut felt and bespoke light elements come together to produce an exciting, contemporary chic shopping experience targeting today’s modern lingerie customer.
The first Flagship store is located on Rue de Sèvres in the St. Germain district of Paris.