United Nude New York

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United Nude opened a new store located on the chic Noho Street in New York across Herzog & de Meuron’s 40 Bond residential building.

Here is the store concept:

From injection molded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, elegance and innovation. The characteristics of the brand’s products and DNA are evident in the design of the New York flagship store designed by Creative Director and architect Rem D Koolhaas.

The store is a “dark-shop” concept which means that the store is completely dark in all areas other than those where the products are showcased and literally highlighted. Two other important elements are featured in the store: the first, The Wall of Light™, a computer controlled LED wall displaying United Nude products as works of art encapsulated in geometric frames. The second is a Lo Res car, an art sculpture designed as part of United Nude’s Lo Res Project.

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