Viktor & Rolf Store
The Dutch design duo Viktor & Rolf, opened in 2005 a store in milan with an upside-down decor that has oak parquet on the ceiling and chandeliers sprouting out of the floor.
Coolboom. Architecture and Interior Design News
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Great idea. That design with definitely get people’s attention!
so kitch! Orrible 
WOW WONDERFUL
XD
is this upside down or my eyes are wrong
wow! respect for that:D
It’s amazing…..let us have different thought for spaces,as our life also became upside down…
with all the talk about saving the planet and sustainable building, it’s good to know architects are still having a little fun with things.
Great concept, really its something different.
its amazing , so different and so cool , i love it !!!
If I was a constumer.. i would not come in… its a great idea but not the best for a shop I think…
expectacular
lol I feel that my head is gonna crash to the floor/ceiling wtv… ahha
its a real WOW thing. an amazing design..love to be in that space.
beautiful,inspring,out of everiday boring life
different….but it makes me feel like i’m high…too much for a retail store
Dear Dutchies, you RocK!
wow i love this designe this is my dreams when i was kid.and always i said my family but every body think im crazy.and now im happy .because now i can say this is the best designe and i can show the picture to every body .
love it!!! 
Where is this? it’s great!
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A mí me marea….