Million Dollar Facade
Remember the milliondollarhomepage? The Sandberg Institute of Amsterdam has come up with it’s own version.
They have translated the idea into the physical world. They’re using the facade of a building as a support for advertising.
Fantastic! This would be an interesting solution to the one-at-a-time large scale signage situation in urban areas, although take to extremes it could end up like the roadways in the film “Brazil”.
I wonder what the rate is, and if it is like the $1,000,000 homepage in that it’s simply a matter of “per square foot”.