Asylum collaborated with the creative agency LOVE to design an interactive space to host the most sophisticated “Whisky Converstions”. Housed in the 3 storey Sinan Mansion, located in the French concession of Shanghai, the space was conceived with the intent to engage and advocate loyalty amongst premium whisky drinkers. The concept incorporates the rich history of Johnnie Walker and whisky knowledge alongside essential elements and building blocks of whisky into the spatial design, using the 3 step approach to evangelism.
